One Ocean Foundation and Luna Rossa Prada Pirelli Team launch partnership to safeguard marine ecosystems

Milan/Cagliari, 17 December 2019

Love for the sea is the common bond that links the One Ocean Foundation (OOF) and Luna Rossa Prada Pirelli Team – the Italian challenger for the 36th America’s Cup – and the two have now joined forces to pursue a common objective: promoting the safeguard of marine ecosystems and the culture of environmental sustainability.

Thanks to the partnership, Luna Rossa Prada Pirelli Team is taking a firm stance in favour of the sea, becoming a spokesperson for the values of the One Ocean Foundation and the principles of the Charta Smeralda: an innovative code of ethics that is accessible to all on the website Like Luna Rossa Prada Pirelli Team, anyone can sign up and commit to observing a shared code of conduct to protect the seas.

“The sea is our home and every day we strive to respect and protect it. Our team has taken many steps forward, such as using more sustainable fibres for our technical clothing, introducing alternative solutions to disposable plastics and daily activities to safeguard the area, such as cleaning the waters around our base. But there is still much to do, hence the launch of the hashtag #ASustainableChallenge which we will be using on this journey, reminding us that we owe everything we do to the sea, which makes it essential to promote its protection.” commented Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli.

The OOF is engaged on a daily basis in multiple activities ranging from education to supporting scientific research, communication and sport, with the mission of raising awareness on environmental protection while stimulating constructive relations between all stakeholders, of varying age groups and involved on different levels, in the preservation of marine ecosystems.